Unlike many of the Heleniums, this one starts to flower at the beginning of August and keeps on going through the autumn too.
Don't be put off by the fact that it's a popular variety. It's popular because it's excellent at what it does. Not only do you get the benefit of masses of deep orange-red, daisy-like flowers, which each have a have a red-brown central knob through the second half of summer and the autumn, but interest well after that too. Don't be too keen to cut it back after flowering, as the central knob will also look great when frosted.
The upright, stiff stems will hold the flowers at a height of about 1m (40 ins) and produce a clump around 60cm (24") in width, in a sunny and moisture retentive, but not boggy, soil.